The 100 million
device mission

We’re on a mission to save hundreds of millions of used devices from going unloved to lying in landfill – and change the way the world thinks about used tech.

Our mission

We believe great tech shouldn’t cost us the Earth.

Consumer electronics is one of the world’s most polluting industries. That’s because it’s a linear system: take it, make it, waste it. It’s a vicious cycle that generates 50 million tonnes of e-waste every year.

It’s a throwaway mindset that rewards people for upgrading to a new device long before they actually need to – with little to no incentive to re-sell or recycle the old one. We’ve become unwitting slaves to planned obsolescence, buying devices that are actually designed to burn out, without even knowing it.

The reboxed revolution

Together, we can fight e-waste.

So millions of mobiles end up going to waste every year – lying unloved in drawers long before their time, before eventually ending up in landfill.

And every single one of those devices has taken precious earthly materials to create, at great cost to the environment and local communities. Just one iPhone X will create 79kg of CO2 in its lifetime, roughly the same as burning 9 gallons of petrol. And 80% of those emissions happen before it’s even left the factory.

Our circular business model – rehome, rebox, repeat – isn’t just designed to give our members better value, but make a positive impact on the environment and society.

Our Difference →

Reduce. Reuse. Rebox

The reboxed revolution

Replenishing the planet for each device we sell.

We don’t just reward people for reboxing. We reward the planet by planting 10 trees every time we buy or sell a device and paying to offset each phone’s lifetime CO2 emissions, which helps to fund a whole range of projects to cut CO2.

Our goal is to try and make every phone we rehome not just carbon neutral, but carbon positive if we can.If we can’t rebox or rehome it, we make sure it's safely and securely recycled with one of our partners.

You can track how many trees we’ve planted here.

Our Story

Behind the box

Hey, we're Matt and Phil the founders of reboxed. reboxed isn't your average recommerce company. We started this business having both worked on the marketing side of the consumer electronics, we've seen the dark side of the industry – the mountains of waste, the constant churn of new products whatever the human or environmental cost.

We like many others have also experienced the pitfalls of buying and selling tech. The dodgy dealers, the cheap parts, the long wait, the ridiculous prices and most of all, the waste. It made us wonder: why there wasn’t a trusted platform that made buying and selling tech easier, safer and more rewarding? Why isn’t there a way to get better value for your devices? And why don't people understand the damage the current consumer habits are causing?

So in 2019, we brought together some of the tech industry’s top experts to come and shake up a dated and boring category. To solve inefficiencies. To redefine recommerce. To challenge the status quo. To liberate people from their addiction to linear, and create a circular economy that rewards them for making greener choices and helping to replenish the planet. One device at a time.

We are reboxed. Recommerce, on-demand.

rehome 100 million devices

rehome 100 million mobile devices by 2030

Increase reuse

Increase the 10% of pre-owned sold phones in the UK

1% for the planet

Commit 1% of sales to fighting climate change

Net Zero

Become a carbon neutral business by 2021

Join our Circle

Subscribe to get £15 towards your next order, plus access to VIP discounts and special offers. reboxed rewards people and the planet.